There are those whose interest in art revolves solely around it as an investment class; they keep track of how it behaves compared with financial assets. But for most, art is bought for the sake of art. Taste in art and the purchase of art are personal. For the majority of potential art buyers the question to ask is not "Is this painting a good investment?" but rather "Do I enjoy this painting?" or "Do I relate to it and get a special feeling when I look at it?" Like music, a painting can touch your soul, make your heart dance, take you back in time to a place you once loved, or forward to one you dream of. These reasons are the better reasons for buying art. Art is meant to be looked at and appreciated - to bring joy and meaning - not to be locked away in a vault. Buy what you like, what you relate to, and what will bring you continuing enjoyment. 


Nevertheless, the bottom line is that every piece of art is, indeed, an investment. An investment that will outlive your car or newly acquired furniture. Consumers will spend multi-thousands on a car, which immediately loses value upon leaving the showroom. Homeowners will spend thousands on furniture which will endure a limited life span, never increasing in value. And yet many of these same buyers will balk at purchasing a quality work of art to display along with the furniture. A painting is an investment that will last your lifetime and beyond, never losing value and giving enduring pleasure. And unlike the car or furniture, there’s the likely possibility that it will increase in value, serving as both an enjoyable and profitable investment!